SEKOYA^® Field & Forum 
Lowell, OR, USA
July 30, 2024

Agenda:

Exclusive Event for Retailers & Category Managers

29 July – SEKOYA^® Dinner Reception

19.00 – 22.00

Five Fourteen Vineyards: 91470 Territorial Hwy Junction City, OR 97448

30 July – SEKOYA^® Field & Forum

09.00 – 9.15

Arrival of Guests at: Fall Creek Farm & Nursery – Home Place. 39318 Jasper Lowell Rd. Lowell, OR 97452. USA

9.15 – 9.45

Welcome Drink & Breakfast at Fall Creek^® Nursery

9.45 – 10.00

Ride to R&D Farm

10.00 – 11.00

Tour of the Fall Creek^® Demo Field – Henri Farm guided by our R&D Team
See how our newest mid-high chill variety, Sekoya Fiesta™ ‘FC13-113’ has developed next to all existing and standard varieties.

11.00 – 11.45

Blind Tasting & Unveiling
SEKOYA^® Varieties, Fall Creek^® Collection, and Stage 5 Selections

11.45 – 12.00

Ride back to Home Place

12.00 – 12.15

‘Welcome & Introduction of our New Category Management’
Hans Liekens, Value Chain & Retail Managerat SEKOYA^®

12.15 – 12.35

‘Update on SEKOYA^® including Season Outlook Peru’
Mark David, General Manager at SEKOYA^®

12.35 – 13.05

‘The Bar is Raised for the Global Blueberry Industry’
Guest Speaker: David Magaña, Senior Analyst Horticulture at Rabobank

13.05 – 13.15

Coffee Break

13.15 – 14.00

‘SEKOYA^® Mid-High Chill Blueberry Variety Panel’
Experienced growers share their learnings and thoughts on our SEKOYA^® Mid-High Chill blueberry varieties and their potential in the US & Canada.

14.00 – 14.15

‘LIVIE^™ Status & Outlook’
Anja Grueterich, Marketing Specialist at SEKOYA^®

14.15 – 14.30

Sharing of Blind Tasting Results & Thank You

14.30 – 15.30

Tapas & Drinks
Enjoy your time together, connect, and exchange ideas.

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