SNACKING

Finally, blueberry varieties suitable for snacking due to Size, Firmness & Taste! If you want to play in the league of candy bars and potato chips, consistent quality is a qualifier, not a differentiator!

Did you know the global snacking category is 4x bigger than the breakfast category ($1.450 billion vs. $398 billion US dollars)

Today blueberries are mainly consumed at Breakfast

…but the snacking category is 4x bigger

The global snack market size was valued at $1,450.4 billion in 2021 and is expected to expand at compound annual growth rate (CAGR) of 2.7% from 2022 to 2030.

The global breakfast food market size was valued at $398.1 billion in 2020, and is projected to reach $729.5 billion by 2030, registering a CAGR of 6.3% from 2021 to 2030.

With our LIVE^™ Crunchy Selection – larger, crunchier, ready-to-eat berries – blueberries can become the healthy alternative in modern consumers’ fast-growing on-the-go category.