

1990s
Breakthrough health information on blueberries was published and led to global expansion of Fall Creek®’s nursery infrastructure and team.
Over the past 30+ years, Fall Creek® has become a global leader in the blueberry industry bringing the world’s growers the finest genetics, plants, and grower support.
Fall Creek®‘s
Nurseries Worldwide
• United States
• Mexico
• Peru
• Chile
• Spain
• The Netherlands
• South Africa
• China | 中国
Fall Creek®‘s
Employees Worldwide
A network of over 350
employees are here to support
you.

2012
Sekoya Beauty™ ‘FCM12-097′ was developed and released in Mexico. It stood out as something very special with its exceptional appearance, fantastic taste, crunchiness, and extra-large size, spearheading the SEKOYA™ Crunchy Selection.



2013
Sekoya Crunch™ ‘FC13-083’ was discovered and selected in Oregon for the same exceptional fruit qualities that define all SEKOYA™ berries.

2013
Sekoya Grande™ ‘FC13-122’ was chosen the same year and extended the production window in the important mid-high chill growing regions.



2014
Sekoya Pop™ ‘FCM14-052’ achieved the same high standards of the previous selections. Also developed in the warmer climate of Mexico, this new variety covered many growing regions around the world to complete year-round blueberry supply.

2017

the SEKOYA™ subdivision was founded – a B2B platform designed to facilitate retailers in building stronger value chains by offering a consistent, high-quality product that can be bought directly through a reliable network of grower/marketers all year round.



2023
Sekoya Fiesta™ ‘FC13-113’ is a northern highbush variety, selected for mid to high chill climates, that produces in the late-season.
The berries deliver the LIVIE™ Eating Experience with its jumbo size, great taste, and extra firm & crispy texture.
SEKOYA™ Varieties Planted Worldwide
Our SEKOYA™ Varieties are planted nearly anywhere in the world, covering fruit supply for every production window, 52-weeks per year.
Retailers can source locally and globally to meet any supply needs from regions and SEKOYA™ Members of their choice.