THE CHALLENGE TODAY
WINNING THE CONSUMERS' TRUST WILL LEAD TO REPURCHASE.
Over 50% of consumer experiences in blueberries today are negative.
Less than 25% of consumer experiences align with their preferences.
Given the above, Ingredient Branding (3M, Intel Inside, NutraSweet, Gore-Tex, etc.) is the best option to combine all strengths and create a quality logo:
- Members and supermarkets can use the LIVIE™ Brand to enforce their own branding.
- An ingredient brand/quality stamp offers the possibility to add value by expressing the consistent quality towards the consumers.
Consistent size, firmness, brix, acidity, and appeal will eliminate interruption of consumption and lead to satisfied customers who frequently repurchase.