LIVIE^™ BRAND

WHY FRUIT BRANDING?

Value creation is an important aspect in growing the berry category – focus on the shopper and the moments of consumption. Blueberry consumption doubled in the last 5 year from 1 to 2 million tons/year. All parameters indicate the consumption will double again the following 5-7 years. This will be a very big category.

Too many Fresh Produce products in the supermarkets are still commodity goods. Extra growth happens through differentiation in assortment & branding.

THE CHALLENGE TODAY
WINNING THE CONSUMERS' TRUST WILL LEAD TO REPURCHASE.

Over 50% of consumer experiences in blueberries today are negative.

Less than 25% of consumer experiences align with their preferences.

Given the above, Ingredient Branding (3M, Intel Inside, NutraSweet, Gore-Tex, etc.) is the best option to combine all strengths and create a quality logo:

Members and supermarkets can use the LIVIE^™ Brand to enforce their own branding.
An ingredient brand/quality stamp offers the possibility to add value by expressing the consistent quality towards the consumers.

Consistent size, firmness, brix, acidity, and appeal will eliminate interruption of consumption and lead to satisfied customers who frequently repurchase.

LIVIE™ BRAND

LIVIE™ BRAND

WHY FRUIT BRANDING?

THE CHALLENGE TODAYWINNING THE CONSUMERS' TRUST WILL LEAD TO REPURCHASE.

LIVIE^™ BRAND

LIVIE^™ BRAND

THE CHALLENGE TODAY
WINNING THE CONSUMERS' TRUST WILL LEAD TO REPURCHASE.