SEKOYA^® Member Stand Locations & Contacts:

_{* Please message us for contact information.}

SEKOYA^® Member Stand Locations & Contacts:

_{* Please message us for contact information.}

SEKOYA™ Member Stand Locations & Contacts:

_{* Please message us for contact information.}

Agenda:

August 2^nd – SEKOYA^® Reception

Private Event for SEKOYA^® Members & Retailers

• 18:15 -18:30
  • Shuttle bus pick up at the Hyatt Place Eugene
• 19:00 -22:00
  • Five Fourteen Vineyards: 91470 Territorial Hwy Junction City, OR 97448

August 3^rd – SEKOYA^® Field & Forum

SEKOYA^® Members & Retailers in the Americas

• 9:00 – 9:15
  • Arrival of Guests at: Fall Creek Farm & Nursery – Home Place. 39318 Jasper Lowell Rd. Lowell, OR 97452. USA

• 9:15 – 9:45
  • Welcome Drink & Breakfast at Fall Creek® Nursery

• 9:45 – 10:00
  • Ride to R&D Farm

• 10:00 – 11:00
  • Tour of the Fall Creek^® Demo Field – Henri Farm guided by our R&D Team
    • Highlight: New SEKOYA™ Variety ‘FC13-113’

• 11:00 – 11:45
  • Blind Tasting & Unveiling
    • Fall Creek^® Commercial Varieties, SEKOYA^® and Stage 5 Selections

• 11:45 – 12:00
  • Ride back to Home Place

Presentations:

• 12:00 – 12:20
  • Welcome & Update on SEKOYA^®

• 12:20 – 12:35
  • Official Introduction of the NEW ‘FC13-113’ Variety

• 12:35 – 12:45
  • Machine Harvesting will change the landscape soon

• 12:45 – 13:00
  • Break

• 13:00 – 13:20
  • Trends: European Supermarkets

• 13:20 – 13:40
  • LIVIE™ Status & Outlook

• 13:40 – 13:50
  • Sharing of Blind Tasting Results
  • Results from Europe in comparison
• 13:50 – 14:00
  • Thank You & Questions
• 14:00 – 15:00
  • Lunch (Tapas & Drinks)
  • Opportunity to Mingle in the Tent

Travel Recommendations:

Agenda:

17 July – SEKOYA^® Reception

• 19.00 – 22.00
  • Privat event at: Graaf ter Horst Kasteellaan 1 5961 BW Horst Netherlands

18 July – SEKOYA^® Field & Forum

• 10.00 – 10.15
  • Arrival of Guests at Fall Creek^® Driesvenplant B.V. Doctor Droesenweg 4 5964 ND Meterik, NL

• 10.15 – 10.30
  • Welcome Drink at Fall Creek^® Nursery

• 10.30 – 10.45
  • Walk to Demo Field

• 10.45 – 12.00
  • Tour of the Fall Creek^® Demo Field guided by our R&D Team Highlight: New SEKOYA^® Variety ‘FC13-113’

• 12.00 – 12.15
  • Return to Fall Creek^® Nursery

• 12.15 – 12.45
  • Blind Tasting & Unveiling Fall Creek^®
    Commercial Varieties, SEKOYA^® and Stage 5 Selections

• 12.45 – 13.15
  • Lunch

• 13.15 – 14.00
  • SEKOYA^® Presentations:
    • Welcome & Update on SEKOYA^®
    • ‘Lokal – genial!’ – Various perspectives on growth driver ‘local for local’
      (Guest Speaker: Jan Doldersum, Manager Chain & Retail – Rijk Zwaan)
    • Official Introduction of the NEW ‘FC13-113’ Variety
    • Machine Harvesting will change the landscape soon

• 14.00 – 14.30
  • LIVIE™ Presentations:
    • Importance of Fruit Branding
    • Current status in Europe
    • New POS Materials

• 14.30 – 14.45
  • Sharing of Blind Tasting Results

• 14.45 – 15.00
  • Thank you!

• 15.00 – 15.30
  • Tapas & Drinks

Travel Recommendations:

Meterik is very close to Venlo, Netherlands.

The SEKOYA™ Field & Forum is an exclusive event for retail buyers & category managers:

• Experience & compare our SEKOYA^® Varieties with market standards in an exclusive tour of our R&D Farm at Fall Creek Nursery® and in a blind tasting.

• Learn about the newest consumer insights & market trends from industry experts:

• Discover our LIVIE™ Quality Assurance.

• Meet & get to know our SEKOYA^® Members who can each supply you independently and directly with blueberries from our B2B Network.

Contact us at marketing@sekoyafruit.com for the registration link.

You can download the SEKOYA^® Field & Forum photos here (password required).

More information to come…

Sekoya™ is a proud sponsor of this year’s Global Berry Congress!

November 15, 2022 at the World Trade Center in Rotterdam – Stand 16. 

@Hans Liekens, our Value Chain Manager & Retail Expert at Sekoya™, will be presenting at the Global Berry Congress alongside other leading industry experts.

His hot topic for this edition: How new varieties or programs can bring added value to the berry category. 

Organized by @Fruitnet Media, the #GBC2022 reports on trends and innovations in the #berry category.

Buyers, suppliers and other key players in the sector meet to discuss the future. Industry experts share their knowledge through talks and interviews on key areas of the industry. 

Participants will be able to learn, create synergies and establish new connections. 

Register at www.fruitnet.com/gbc.

Introducing LIVIE™ at the Global Produce & Floral Show 2022

Meet us at the Global Produce & Floral Show in Orlando Florida and experience LIVIE™ – the best of our SEKOYA™ Blueberries!

Try our sample snacks from with our SEKOYA™ berries from Peru and find out why consumers are so crazy about them!!

Schedule Your Appointment … to meet with us and discuss how the LIVIE™ Eating Experience will increase your fruit sales! 

Member Stands & Contacts