More details about the agenda to come later.

More details about the agenda to come later.

SEKOYA® has a clear Mission: Supply exceptional berries, every day. To achieve our mission, we are proud to announce Mastronardi Produce as a new SEKOYA® Member

Mastronardi Produce brings experience to SEKOYA® through their premium concept and premium policy which will add value in the US market.  Every SEKOYA® Member brings a unique set of skills, perspective, and dedication to the table, all of which have been instrumental in driving our progress to date. We are confident Mastronardi Produce will contribute to our projects and shared initiatives moving forward.

A pioneer and industry leader in the gourmet greenhouse industry, Mastronardi Produce grows and markets award-winning products under the SUNSET®, Backyard Farms®, BerryWorld®, and Queen of Greens® brands. Mastronardi Produce has been family-owned for 70 years and prides itself on producing consistently flavorful tomatoes, peppers, cucumbers, berries, and lettuce.

As part of Fall Creek Farm & Nursery®, SEKOYA® is a B2B platform designed to deliver the LIVIE Eating Experience – crunchy, long-lasting, big, and tasty blueberries of consistent quality – 52 weeks per year via 15 SEKOYA® Members who operate globally. The platform aims to make delivery of quality blueberries at scale easier, more predictable, and available for retail and e-commerce buyers because of its unique design and selected members.

Initially SEKOYA® started with 15 members, and we now go back to 15 members. We believe with this highly professional group of independent grower-marketers, we are close to our optimum of supplying all our core consumer markets globally via direct sales.

The SEKOYA® Field & Forum is an exclusive event for retail buyers & category managers.

Contact us at marketing@sekoyafruit.com for the registration link.

Location:

Fall Creek® R&D Farm | Seville, Spain

(Directions provided on registration page)

SEKOYA® Reception & Dinner:

Eurostars Torre Pelli Sevilla (Salón Feria – Planta 34)

Agenda:

12th March

The SEKOYA® Field & Forum is an exclusive event for retail buyers & category managers:

Contact us at marketing@sekoyafruit.com for the registration link.

Click here to see photos of SEKOYA® Dinner Reception (password required)

CompanyBooth No.Contact RetailContact Sublicensees
SEKOYA FruitHall 5.2 | C-71Hans LiekensHolger Brandt
Marianela Rodriguez Bejarano
FALL CREEK Farm & Nursery®Hall 3.2 | C-50Michel KaczmarekMichel Kaczmarek
abb GrowersHall 3.2 | C-44Fred DouvenFred Douven
AGROVISION EUROPE B.VHall 1.2 | A-22John EarlyTodd Mauritz
Alpine Fresh25 Stand | C-28Emily OhenwalderLucas Rosello
AgroBerries / Berry FreshHall 25 | B-08Max EmdenCatalina Vives
Berries paradiseHall 25 | C-28Carlos MadariagaMexico: Karime Andrade
International Affairs: Roberto Sámano
Core FruitHall 26 | H-50Mike GrobbelaarTheo Lombard
Fresh Produce Group Not attendingAnthony Poiner
Robert Nugan
Anthony Poiner
Robert Nugan
Joy Wing Mau
Fruit Technologies Corporation Limited
Please visit the SEKOYA® StandDani Geng (Geng Yaxiong)Dani Geng (Geng Yaxiong)
North Bay Produce, Inc.Hall 25 | A-11Philip SymonsAaron Bagwell
PrizeHall 25 | B-08Cristóbal RodríguezCristóbal Rodríguez
RainierNot attendingMarvin RecordMarvin Record
SanLucarHall 27 | D-70 & D-80Jaime SanchezJaime Sanchez
SUREXPORTHall 18 | C-03Carmen Perez AndradeAndres Morales Vilar
RK GrowersHall 2.2 | B-22Carlo LinguaCarlo Lingua
ZurGroupPlease visit the SEKOYA® StandFelipe SilvaFelipe Silva

* Please message us for contact information.

The SEKOYA® B2B Network, known for its high-end blueberry varieties, continues to grow, bringing in two new team members from the industry to meet the increasing worldwide demand. Marianela Rodriguez Bejarano joined the team in October 2023 as additional Business Operations Specialist, and Mark W. David will strengthen the team as General Manager in the Americas.

“We are very pleased that Marianela and Mark chose to join us. With the strong talent in our SEKOYA® Team, we are well-equipped to execute our goals for 2024,” says Holger Brandt, General Manager of SEKOYA®. Marianela and Mark both have worked in the industry for many years and bring the fundamental experience we were looking for.

Marianela’s 14 years of management and project development experience in the fresh produce business make her a valuable asset as Business Operations Specialist for SEKOYA®. In her career, Marianela has managed the commercial businesses of citrus giant CPF (Consorcio de Productores de Fruta) in Peru, interacting with 55 associates/growers and more than 100 clients. In 2017, Marianela joined SanLucar Fruit in Spain where she spearheaded projects for exotic fruits, managing the company’s procurement of 7 different products. Her insights in field production and export operations positions the SEKOYA®B2B platform well in their global expansion strategy.

“I am very happy and excited to start a new chapter in my professional life and be part of the SEKOYA® Family. Although blueberries are a new product for me, I am sure my background and experience qualify me well in supporting the inspiring vision and approach that attracted me to SEKOYA® in the first place. I look forward to the many new insights and great experiences that lie ahead.”

Marianela Rodriguez Bejarano – Business Operations Specialist

Mark David takes on the role of General Manager North America where he will lead SEKOYA®’s strategy and innovation projects as the B2B Network continues its global expansion.

Mark brings over 15 years of Sales and Marketing experience in the fresh produce industry having worked for large growers in Australia and across the Americas. With most of his career focused on supplying major retailers around the globe, this role positions him well to drive SEKOYA®’s strategic initiatives and continued growth trajectory.   

Prior to joining SEKOYA®, Mark served as Director of Sales for four years with United Exports (OZblu®). He earned a Bachelor of Business Degree and Diploma in Marketing from Auckland University in New Zealand. “I’m humbled to join the team at SEKOYA®. I’ve admired the progress they have made in the premium blueberry category, especially as it relates to innovation and providing a solution for 52-week supply with the new SEKOYA® high chill varieties. I look forward to putting my experience in building brands and growing customer engagement to use at SEKOYA®. Our goal is to drive both consumption and category growth by ensuring customers can have the best eating blueberry experience every week of the year. I’m excited to work with the talented team at SEKOYA®, our grower members and retailers to achieve this.”

Mark W. David – General Manager in the Americas.

SEKOYA® Member Stand Locations & Contacts:

CompanyBooth No.Contact RetailContact Sublicensees
SEKOYA FruitHall B – 2886Hans LiekensHolger Brandt
Lauren Potter
FALL CREEK®Hall B – 2858Val SheplerVal Shepler
abb GrowersPlease visit the SEKOYA® StandFred DouvenFred Douven
AGROVISION
(The Fruitist & Paradise)
Hall A – 4155John EarlyTodd Mauritz
Alpine FreshHall D – 559Chris ElmerAustin Yager
Jose Centurion
Berry Fresh (AgroBerries)Hall C – 2449sales@berryfresh.comBruce Turner
berry loversPlease visit the SEKOYA® StandRodrigo LopezGerardo Lopez 
Berries Paradise
(The Fruitist & Paradise)
Hall A – 4155Carlos Madariaga
Core FruitPlease visit the SEKOYA® StandMike GrobbelaarTheo Lombard
Fresh Produce Group Please visit the SEKOYA® StandAnthony Poiner
Robert Nugan
Anthony Poiner
Robert Nugan
Joy Wing Mau
Fruit Technologies Corporation Limited
Please visit the SEKOYA® StandDani Geng (Geng Yaxiong)Dani Geng (Geng Yaxiong)
North Bay Produce, Inc.Hall B – 2861Ryan LockmanAaron Bagwell
PrizePlease visit the SEKOYA® StandCristóbal RodríguezCristóbal Rodríguez
RainierHall D – 1269Blake Belknap
SanLucarPlease visit the SEKOYA® StandRaquel HernandezMarcos Echenique
SUREXPORTPlease visit the SEKOYA® StandCarmen Perez AndradeAndres Morales Vilar
RK GrowersPlease visit the SEKOYA® StandCarlo LinguaCarlo Lingua

* Please message us for contact information.

Leading German food retailer goes exclusive with Sekoya blueberries

By Sebastian Ramírez from FreshFruitPortal.com on October 11, 2023.

To fulfill growing market demand for blueberries, one of Germany’s largest retailers, REWE, has decided to guarantee quality by selling fruit exclusively from the Sekoya network. 

The Livie logo, which is used uniquely to recognize the highest quality Sekoya varieties, will be placed on the packaging for the company’s value-added brand REWE Beste Wahl and serves as a guarantee of the quality in the firmness, taste, and size of its blueberries.

“We were able to observe that the quality of a Sekoya blueberry performed significantly better compared to other varieties,” Marco Migliore, senior category buyer at REWE tells FreshFruitPortal.com.

“We are convinced that the key to success for better sales lies in ensuring consistent quality. Here Sekoya has been significantly more homogenous,” adds Migliore. 

Increased consumption

As in many global markets, blueberry consumption in Germany has increased steadily in the last couple of years, meaning that consumers are more and more demanding with the fruit they are buying. 

Regarding consumer trends, Migliore says: “In recent years there has been a noticeable increase in demand for blueberries. The customer uses the fruit in a much more varied way than a few years ago. Be it snacking, on salads, in a muesli, or in smoothies.”

Migliore is keen on the fact that quality plays a decisive role and that it must always be impeccable. 

“If the customer is disappointed once, he will refrain from buying again for a few weeks and this not only costs sales but also customer confidence,” he comments. 

The Livie branded blueberries will be available in REWE Southwest and consumers will be able to buy them in the South West Germany region from late October (week 43).

The exclusive provider of the fruit will be Agrovision, the first Sekoya member with fully approved Livie farms. 

SEKOYA® Member Stand Locations & Contacts:

CompanyBooth No.Contact RetailContact Sublicensees
SEKOYA FruitHall 9 – Stand 9F02AHans LiekensHolger Brandt
Lauren Potter
FALL CREEK Farm & Nursery®Hall 9 – Stand 9F08Michel KaczmarekMichel Kaczmarek
abb GrowersPlease visit the SEKOYA® StandFred DouvenFred Douven
AGROVISION EUROPE B.VHall 9 – Stand 9F14John EarlyTodd Mauritz
Alpine FreshPeru Hall – Stand No TDCWalter YagerLucas Rosello
AgroBerries / Berry FreshHall 4 – Stand 4C14Yamile RazuriCatalina Vives
berry loversPlease visit the SEKOYA® StandRodrigo LopezGerardo Lopez 
Berries paradiseHall 4 – Stand 4C24Carlos MadariagaDiana Mejía
Core FruitHall 1 – Stand 1A09BMike GrobbelaarTheo Lombard
Fresh Produce Group Please visit the SEKOYA® StandAnthony Poiner
Robert Nugan
Anthony Poiner
Robert Nugan
Joy Wing Mau
Fruit Technologies Corporation Limited
Please visit the SEKOYA® StandDani Geng (Geng Yaxiong)Dani Geng (Geng Yaxiong)
North Bay Produce, Inc.Hall 8 – Stand 8A14Philip Symons
Aaron Bagwell
PrizeHall 4 – Stand 4B18Cristóbal RodríguezCristóbal Rodríguez
RainierPlease visit the SEKOYA® StandMarvin RecordMarvin Record
SanLucarHall 8 – Stand 8E02Jaime SanchezJaime Sanchez
SUREXPORTHall 9 – Stand 9E02Carmen Perez AndradeAndres Morales Vilar
RK GrowersHall 8 – Stand 8C19Carlo LinguaCarlo Lingua

* Please message us for contact information.