Agenda:

Exclusive Event for Retailers & Category Managers

29 July – SEKOYA^® Dinner Reception

19.00 – 22.00

Five Fourteen Vineyards: 91470 Territorial Hwy Junction City, OR 97448

30 July – SEKOYA^® Field & Forum

09.00 – 9.15

Arrival of Guests at: Fall Creek Farm & Nursery – Home Place. 39318 Jasper Lowell Rd. Lowell, OR 97452. USA

9.15 – 9.45

Welcome Drink & Breakfast at Fall Creek^® Nursery

9.45 – 10.00

Ride to R&D Farm

10.00 – 11.00

Tour of the Fall Creek^® Demo Field – Henri Farm guided by our R&D Team
See how our newest mid-high chill variety, Sekoya Fiesta™ ‘FC13-113’ has developed next to all existing and standard varieties.

11.00 – 11.45

Blind Tasting & Unveiling
SEKOYA^® Varieties, Fall Creek^® Collection, and Stage 5 Selections

11.45 – 12.00

Ride back to Home Place

12.00 – 12.15

‘Welcome & Introduction of our New Category Management’
Hans Liekens, Value Chain & Retail Managerat SEKOYA^®

12.15 – 12.35

‘Update on SEKOYA^® including Season Outlook Peru’
Mark David, General Manager at SEKOYA^®

12.35 – 13.05

‘The Bar is Raised for the Global Blueberry Industry’
Guest Speaker: David Magaña, Senior Analyst Horticulture at Rabobank

13.05 – 13.15

Coffee Break

13.15 – 14.00

‘SEKOYA^® Mid-High Chill Blueberry Variety Panel’
Experienced growers share their learnings and thoughts on our SEKOYA^® Mid-High Chill blueberry varieties and their potential in the US & Canada.

14.00 – 14.15

‘LIVIE^™ Status & Outlook’
Anja Grueterich, Marketing Specialist at SEKOYA^®

14.15 – 14.30

Sharing of Blind Tasting Results & Thank You

14.30 – 15.30

Tapas & Drinks
Enjoy your time together, connect, and exchange ideas.

Travel Recommendations:

Exclusive Event for Retailers & Category Managers

Agenda:

15 July – SEKOYA^® Dinner

Hotel Restaurant Brasserie | St. Urbanusweg 11 | 5914 CA Venlo | The Netherlands www.valuas-hr.nl

17.30 – 19.00

SEKOYA^® Member Connect

(SEKOYA^® Members & Fall Creek^® Teams only)

19.00 – 22.00

SEKOYA^® Dinner Reception

(all invited guests)

16 July – SEKOYA^® Field & Forum

10.00 – 10.30

Arrival of Guests & Welcome Drink at  Fall Creek^® Driesvenplant B.V. Doctor Droesenweg 4 5964 ND Meterik, NL

10.30 – 10.45

Walk to the Demo Field

10.45 – 11.45

Tour of the Fall Creek^® Demo Field guided by our R&D Team.
See how our newest mid-high chill variety, Sekoya Fiesta™ ‘FC13-113’ has developed next to all existing and standard varieties.

11.45 – 12.00

Return to Fall Creek^® Nursery

12.00 – 12.15

‘Welcome & Discovery of our New Category Display’
Hans Liekens, SEKOYA^® Value Chain & Retail Manager

12.15 – 13.00

Lunch Break

13.00 – 13.20

‘Update on SEKOYA® & European Market Analytics’
Mark David, SEKOYA^® General Manager

13.20 – 13.50

‘Status of SEKOYA^® Mid & High Chill Varieties in the EU & UK’
Estefanía Rodriguez Arquero, SEKOYA^® Fruit Quality & Sustainability Manager

‘SEKOYA^® Mid-High Chill Blueberry Variety Pannel’
Experience & Potential in the EU & UK
Leon Driessen, Owner & Directeur bij Driessen Blueberries BVHarry Hall, Managing Partner at Hall Hunter PartnershipCarlo Lingua, CEO of RK Growers S.r.l.George Miclos, CEO of Agricrafters

13.50 – 14.00

Coffee Break

14.00 – 14.20

‘Bringing True Health Benefits Closer to the Consumer’
Guest Speaker: Professor Aedín Cassidy, Chair in Nutrition & Preventive Medicine, Director for Interdisciplinary Research

14.20 – 14.30

‘Update on LIVIE™ & Thank you!’
Anja Grueterich, SEKOYA^® Marketing Specialist
A special surprise awaits you! Be the first to see our newest innovation!

14.30 – 15.15

Networking with Tapas & Drinks

Travel Recommendations:

Meterik is very close to Venlo, Netherlands.

SEKOYA^® has a clear Mission: Supply exceptional berries, every day. To achieve our mission, we are proud to announce Mastronardi Produce as a new SEKOYA^® Member. 

Mastronardi Produce brings experience to SEKOYA^® through their premium concept and premium policy which will add value in the US market.  Every SEKOYA^® Member brings a unique set of skills, perspective, and dedication to the table, all of which have been instrumental in driving our progress to date. We are confident Mastronardi Produce will contribute to our projects and shared initiatives moving forward.

About Mastronardi Produce Ltd^®

A pioneer and industry leader in the gourmet greenhouse industry, Mastronardi Produce grows and markets award-winning products under the SUNSET^®, Backyard Farms^®, BerryWorld^®, and Queen of Greens^® brands. Mastronardi Produce has been family-owned for 70 years and prides itself on producing consistently flavorful tomatoes, peppers, cucumbers, berries, and lettuce.

About SEKOYA^®

As part of Fall Creek Farm & Nursery^®, SEKOYA^® is a B2B platform designed to deliver the LIVIE^™ Eating Experience – crunchy, long-lasting, big, and tasty blueberries of consistent quality – 52 weeks per year via 15 SEKOYA^® Members who operate globally. The platform aims to make delivery of quality blueberries at scale easier, more predictable, and available for retail and e-commerce buyers because of its unique design and selected members.

Initially SEKOYA^® started with 15 members, and we now go back to 15 members. We believe with this highly professional group of independent grower-marketers, we are close to our optimum of supplying all our core consumer markets globally via direct sales.

The SEKOYA^® Field & Forum is an exclusive event for retail buyers & category managers.

Contact us at marketing@sekoyafruit.com for the registration link.

Location:

Fall Creek^® R&D Farm | Seville, Spain

(Directions provided on registration page)

SEKOYA^® Reception & Dinner:

March 11^th from 20.00 – 23.00 h

Eurostars Torre Pelli Sevilla (Salón Feria – Planta 34)

Agenda:

12^th March

• 10.00 – 10.45
  • Arrival of Guests at the Fall Creek R&D Farm in Aznalcázar

• 10.45 – 11.45
  • Field Tour
  • Explore our SEKOYA^® Varieties and other standard blueberries in the field to compare fruit characteristics and other cost drivers.

• 11.45 – 12.15
  • Blind Tasting & Unveiling

• Presentations

• 12.15 – 12.30
  • Welcome & Update on SEKOYA^®

• 12.30 – 13.00
  • Guest Speaker: Cindy van Rijswick, Rabobank ‘The Bar is Raised for the Global Blueberry Industry’

• 13.00 – 13.15
  • Break

• 13.15 – 13.30
  • Guest Speaker: Martin Smith, Director Procurement (Produce) at IPL ‘Premium Blueberries @ ASDA, A Success Story?’

• 13.30 – 13.40
  • Update on LIVIE™

• 13.40 – 14.00
  • Sharing of Blind Tasting Results

• 14.00 – 15.00
  • Tapas & Drinks

The SEKOYA^® Field & Forum is an exclusive event for retail buyers & category managers:

• Experience & compare our SEKOYA^® Varieties with market standards in an exclusive field tour and in a blind tasting.
• Learn about the newest consumer insights & market trends from industry experts.
• Discover our LIVIE™ Quality Assurance.
• Meet & get to know our SEKOYA^® Members who can each supply you independently and directly with blueberries from our B2B Network.

Contact us at marketing@sekoyafruit.com for the registration link.

Fruit Logistica 2024 

Click here to see photos of SEKOYA^® Dinner Reception (password required)

SEKOYA^® Member Stands & Contacts:

_{* Please message us for contact information.}

December 2023

The SEKOYA^® B2B Network, known for its high-end blueberry varieties, continues to grow, bringing in two new team members from the industry to meet the increasing worldwide demand. Marianela Rodriguez Bejarano joined the team in October 2023 as additional Business Operations Specialist, and Mark W. David will strengthen the team as General Manager in the Americas.

“We are very pleased that Marianela and Mark chose to join us. With the strong talent in our SEKOYA^® Team, we are well-equipped to execute our goals for 2024,” says Holger Brandt, General Manager of SEKOYA^®. Marianela and Mark both have worked in the industry for many years and bring the fundamental experience we were looking for.

Marianela’s 14 years of management and project development experience in the fresh produce business make her a valuable asset as Business Operations Specialist for SEKOYA^®. In her career, Marianela has managed the commercial businesses of citrus giant CPF (Consorcio de Productores de Fruta) in Peru, interacting with 55 associates/growers and more than 100 clients. In 2017, Marianela joined SanLucar Fruit in Spain where she spearheaded projects for exotic fruits, managing the company’s procurement of 7 different products. Her insights in field production and export operations positions the SEKOYA^®B2B platform well in their global expansion strategy.

“I am very happy and excited to start a new chapter in my professional life and be part of the SEKOYA^® Family. Although blueberries are a new product for me, I am sure my background and experience qualify me well in supporting the inspiring vision and approach that attracted me to SEKOYA^® in the first place. I look forward to the many new insights and great experiences that lie ahead.”

Mark David takes on the role of General Manager North America where he will lead SEKOYA^®’s strategy and innovation projects as the B2B Network continues its global expansion.

Mark brings over 15 years of Sales and Marketing experience in the fresh produce industry having worked for large growers in Australia and across the Americas. With most of his career focused on supplying major retailers around the globe, this role positions him well to drive SEKOYA^®’s strategic initiatives and continued growth trajectory.   

Prior to joining SEKOYA^®, Mark served as Director of Sales for four years with United Exports (OZblu^®). He earned a Bachelor of Business Degree and Diploma in Marketing from Auckland University in New Zealand. “I’m humbled to join the team at SEKOYA^®. I’ve admired the progress they have made in the premium blueberry category, especially as it relates to innovation and providing a solution for 52-week supply with the new SEKOYA^® high chill varieties. I look forward to putting my experience in building brands and growing customer engagement to use at SEKOYA^®. Our goal is to drive both consumption and category growth by ensuring customers can have the best eating blueberry experience every week of the year. I’m excited to work with the talented team at SEKOYA^®, our grower members and retailers to achieve this.”

SEKOYA^® Member Stand Locations & Contacts:

_{* Please message us for contact information.}