SEKOYA^® Field & Forum
Seville, Spain
March 12, 2024

The SEKOYA^® Field & Forum is an exclusive event for retail buyers & category managers.

Contact us at marketing@sekoyafruit.com for the registration link.

Location:

Fall Creek^® R&D Farm | Seville, Spain

(Directions provided on registration page)

SEKOYA^® Reception & Dinner:

March 11^th from 20.00 – 23.00 h

Eurostars Torre Pelli Sevilla (Salón Feria – Planta 34)

Agenda:

12^th March

• 10.00 – 10.45
  • Arrival of Guests at the Fall Creek R&D Farm in Aznalcázar

• 10.45 – 11.45
  • Field Tour
  • Explore our SEKOYA^® Varieties and other standard blueberries in the field to compare fruit characteristics and other cost drivers.

• 11.45 – 12.15
  • Blind Tasting & Unveiling

• Presentations

• 12.15 – 12.30
  • Welcome & Update on SEKOYA^®

• 12.30 – 13.00
  • Guest Speaker: Cindy van Rijswick, Rabobank ‘The Bar is Raised for the Global Blueberry Industry’

• 13.00 – 13.15
  • Break

• 13.15 – 13.30
  • Guest Speaker: Martin Smith, Director Procurement (Produce) at IPL ‘Premium Blueberries @ ASDA, A Success Story?’

• 13.30 – 13.40
  • Update on LIVIE™

• 13.40 – 14.00
  • Sharing of Blind Tasting Results

• 14.00 – 15.00
  • Tapas & Drinks