SEKOYA® Field & Forum
Seville, Spain
March 12, 2024

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The SEKOYA® Field & Forum is an exclusive event for retail buyers & category managers.

Contact us at marketing@sekoyafruit.com for the registration link.

Location:

Fall Creek® R&D Farm | Seville, Spain

(Directions provided on registration page)

SEKOYA® Reception & Dinner:

Eurostars Torre Pelli Sevilla (Salón Feria – Planta 34)

Agenda:

12th March

  • 10.00 – 10.45
    • Arrival of Guests at the Fall Creek R&D Farm in Aznalcázar
  • 10.45 – 11.45
    • Field Tour
    • Explore our SEKOYA® Varieties and other standard blueberries in the field to compare fruit characteristics and other cost drivers.

  • 11.45 – 12.15
    • Blind Tasting & Unveiling
  • Presentations
  • 12.15 – 12.30
    • Welcome & Update on SEKOYA®

  • 12.30 – 13.00
    • Guest Speaker: Cindy van Rijswick, Rabobank ‘The Bar is Raised for the Global Blueberry Industry’

  • 13.00 – 13.15
    • Break

  • 13.15 – 13.30
    • Guest Speaker: Martin Smith, Director Procurement (Produce) at IPL ‘Premium Blueberries @ ASDA, A Success Story?’

  • 13.30 – 13.40
    • Update on LIVIE™

  • 13.40 – 14.00
    • Sharing of Blind Tasting Results

  • 14.00 – 15.00
    • Tapas & Drinks

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