SEKOYA® Field & Forum
Seville, Spain
March 12, 2024
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The SEKOYA® Field & Forum is an exclusive event for retail buyers & category managers.
Contact us at marketing@sekoyafruit.com for the registration link.
Location:
Fall Creek® R&D Farm | Seville, Spain
(Directions provided on registration page)
SEKOYA® Reception & Dinner:
March 11th from 20.00 – 23.00 h
Eurostars Torre Pelli Sevilla (Salón Feria – Planta 34)
Agenda:
12th March
- 10.00 – 10.45
- Arrival of Guests at the Fall Creek R&D Farm in Aznalcázar
- 10.45 – 11.45
- Field Tour
- Explore our SEKOYA® Varieties and other standard blueberries in the field to compare fruit characteristics and other cost drivers.
- 11.45 – 12.15
- Blind Tasting & Unveiling
- Presentations
- 12.15 – 12.30
- Welcome & Update on SEKOYA®
- 12.30 – 13.00
- Guest Speaker: Cindy van Rijswick, Rabobank ‘The Bar is Raised for the Global Blueberry Industry’
- 13.00 – 13.15
- Break
- 13.15 – 13.30
- Guest Speaker: Martin Smith, Director Procurement (Produce) at IPL ‘Premium Blueberries @ ASDA, A Success Story?’
- 13.30 – 13.40
- Update on LIVIE™
- 13.40 – 14.00
- Sharing of Blind Tasting Results
- 14.00 – 15.00
- Tapas & Drinks
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