SEKOYA® Field & Forum 
Meterik, Netherlands
July 16, 2024

Exclusive Event for Retailers & Category Managers

15 July – SEKOYA® Dinner

Hotel Restaurant Brasserie | St. Urbanusweg 11 | 5914 CA Venlo | The Netherlands www.valuas-hr.nl

17.30 – 19.00

SEKOYA® Member Connect

(SEKOYA® Members & Fall Creek® Teams only)

19.00 – 22.00

SEKOYA® Dinner Reception

(all invited guests)


16 July – SEKOYA® Field & Forum

10.00 – 10.30

Arrival of Guests & Welcome Drink at  Fall Creek® Driesvenplant B.V. Doctor Droesenweg 4 5964 ND Meterik, NL

10.30 – 10.45

Walk to the Demo Field

10.45 – 11.45

Tour of the Fall Creek® Demo Field guided by our R&D Team.
See how our newest mid-high chill variety, Sekoya Fiesta™ ‘FC13-113’ has developed next to all existing and standard varieties.

11.45 – 12.00

Return to Fall Creek® Nursery

12.00 – 12.15

‘Welcome & Discovery of our New Category Display’
Hans Liekens, SEKOYA® Value Chain & Retail Manager

12.15 – 13.00

Lunch Break

13.00 – 13.20

‘Update on SEKOYA® & European Market Analytics’
Mark David, SEKOYA® General Manager

13.20 – 13.50

Status of SEKOYA® Mid & High Chill Varieties in the EU & UK
Estefanía Rodriguez Arquero, SEKOYA® Fruit Quality & Sustainability Manager

SEKOYA® Mid-High Chill Blueberry Variety Pannel
Experience & Potential in the EU & UK

Leon Driessen, Owner & Directeur bij Driessen Blueberries BVHarry Hall, Managing Partner at Hall Hunter PartnershipCarlo Lingua, CEO of RK Growers S.r.l.George Miclos, CEO of Agricrafters

13.50 – 14.00

Coffee Break

14.00 – 14.20

‘Bringing True Health Benefits Closer to the Consumer’
Guest Speaker: Professor Aedín Cassidy, Chair in Nutrition & Preventive Medicine, Director for Interdisciplinary Research

14.20 – 14.30

‘Update on LIVIE™ & Thank you!’
Anja Grueterich, SEKOYA® Marketing Specialist
A special surprise awaits you! Be the first to see our newest innovation!

14.30 – 15.15

Networking with Tapas & Drinks


Travel Recommendations:

Meterik is very close to Venlo, Netherlands.

AIRPORTS (ca. 45 min transit by train):

Eindhoven, Netherlands (close train station with connection to Horst)

Dusseldorf, Germany

Weeze (Ryanair), Germany

Amsterdam, Netherlands (ca. 2 hour transit by train)

TRANSPORTATION:

Shuttles to and from to the dinner location are available.

HOTELS:

https://www.asteria.nl (ca. 20 min from nursery)

www.nobis.nl (ca. 20 min from nursery)

Please ask for the event code to receive your discounted rate (listed on registration page).

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