SEKOYA® Field & Forum
Meterik, Netherlands
July 16, 2024
Exclusive Event for Retailers & Category Managers
Agenda:
15 July – SEKOYA® Dinner
Hotel Restaurant Brasserie | St. Urbanusweg 11 | 5914 CA Venlo | The Netherlands www.valuas-hr.nl
17.30 – 19.00
SEKOYA® Member Connect
(SEKOYA® Members & Fall Creek® Teams only)
19.00 – 22.00
SEKOYA® Dinner Reception
(all invited guests)
16 July – SEKOYA® Field & Forum
10.00 – 10.30
Arrival of Guests & Welcome Drink at Fall Creek® Driesvenplant B.V. Doctor Droesenweg 4 5964 ND Meterik, NL
10.30 – 10.45
Walk to the Demo Field
10.45 – 11.45
Tour of the Fall Creek® Demo Field guided by our R&D Team.
See how our newest mid-high chill variety, Sekoya Fiesta™ ‘FC13-113’ has developed next to all existing and standard varieties.
11.45 – 12.00
Return to Fall Creek® Nursery
12.00 – 12.15
‘Welcome & Discovery of our New Category Display’
Hans Liekens, SEKOYA® Value Chain & Retail Manager
12.15 – 13.00
Lunch Break
13.00 – 13.20
‘Update on SEKOYA® & European Market Analytics’
Mark David, SEKOYA® General Manager
13.20 – 13.50
‘Status of SEKOYA® Mid & High Chill Varieties in the EU & UK’
Estefanía Rodriguez Arquero, SEKOYA® Fruit Quality & Sustainability Manager
‘SEKOYA® Mid-High Chill Blueberry Variety Pannel’
Experience & Potential in the EU & UK
Leon Driessen, Owner & Directeur bij Driessen Blueberries BVHarry Hall, Managing Partner at Hall Hunter PartnershipCarlo Lingua, CEO of RK Growers S.r.l.George Miclos, CEO of Agricrafters
13.50 – 14.00
Coffee Break
14.00 – 14.20
‘Bringing True Health Benefits Closer to the Consumer’
Guest Speaker: Professor Aedín Cassidy, Chair in Nutrition & Preventive Medicine, Director for Interdisciplinary Research
14.20 – 14.30
‘Update on LIVIE™ & Thank you!’
Anja Grueterich, SEKOYA® Marketing Specialist
A special surprise awaits you! Be the first to see our newest innovation!
14.30 – 15.15
Networking with Tapas & Drinks
Travel Recommendations:
Meterik is very close to Venlo, Netherlands.
AIRPORTS (ca. 45 min transit by train):
Eindhoven, Netherlands (close train station with connection to Horst)
Dusseldorf, Germany
Weeze (Ryanair), Germany
Amsterdam, Netherlands (ca. 2 hour transit by train)
TRANSPORTATION:
Shuttles to and from to the dinner location are available.
HOTELS:
https://www.asteria.nl (ca. 20 min from nursery)
www.nobis.nl (ca. 20 min from nursery)
Please ask for the event code to receive your discounted rate (listed on registration page).
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