SEKOYA® Field & Forum
Meterik, Netherlands
July 18
Agenda:
17 July – SEKOYA® Reception
- 19.00 – 22.00
- Privat event at: Graaf ter Horst Kasteellaan 1 5961 BW Horst Netherlands

18 July – SEKOYA® Field & Forum
- 10.00 – 10.15
- Arrival of Guests at Fall Creek® Driesvenplant B.V. Doctor Droesenweg 4 5964 ND Meterik, NL

- 10.15 – 10.30
- Welcome Drink at Fall Creek® Nursery
- 10.30 – 10.45
- Walk to Demo Field
- 10.45 – 12.00
- Tour of the Fall Creek® Demo Field guided by our R&D Team Highlight: New SEKOYA® Variety ‘FC13-113’
- 12.00 – 12.15
- Return to Fall Creek® Nursery
- 12.15 – 12.45
- Blind Tasting & Unveiling Fall Creek®
Commercial Varieties, SEKOYA® and Stage 5 Selections
- Blind Tasting & Unveiling Fall Creek®
- 12.45 – 13.15
- Lunch
- 13.15 – 14.00
- SEKOYA® Presentations:
- Welcome & Update on SEKOYA®
- ‘Lokal – genial!’ – Various perspectives on growth driver ‘local for local’
(Guest Speaker: Jan Doldersum, Manager Chain & Retail – Rijk Zwaan) - Official Introduction of the NEW ‘FC13-113’ Variety
- Machine Harvesting will change the landscape soon
- SEKOYA® Presentations:
- 14.00 – 14.30
- LIVIE™ Presentations:
- Importance of Fruit Branding
- Current status in Europe
- New POS Materials
- LIVIE™ Presentations:
- 14.30 – 14.45
- Sharing of Blind Tasting Results
- 14.45 – 15.00
- Thank you!
- 15.00 – 15.30
- Tapas & Drinks
Travel Recommendations:
Meterik is very close to Venlo, Netherlands.
AIRPORTS (ca. 45 min transit by train):
- Eindhoven, Netherlands (close train station with connection to Horst)
- Dusseldorf, Germany
- Weeze (Ryanair), Germany
- Amsterdam, Netherlands (ca. 2 hour transit by train)
HOTELS:
- https://www.graafterhorst.nl/en (ca. 5 min from nursery) – location of SEKOYA® Reception Dinner
- https://www.parkhotelhorst.nl (ca. 5 min from nursery)
- www.nobis.nl (ca. 20 min from nursery)
- https://www.asteria.nl (ca. 20 min from nursery)
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Leading German food retailer goes exclusive with Sekoya blueberries By Sebastian Ramírez from FreshFruitPortal.com on October 11, 2023. To fulfill growing market demand for blueberries, one of Germany’s largest retailers, REWE, has decided to guarantee quality by selling fruit exclusively from the Sekoya network. The Livie logo, which is used uniquely to recognize the highest quality […]
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