SEKOYA® Field & Forum
Meterik, Netherlands
July 18
Agenda:
17 July - SEKOYA® Reception
- 19.00 - 22.00
- Privat event at: Graaf ter Horst Kasteellaan 1 5961 BW Horst Netherlands

18 July - SEKOYA® Field & Forum
- 10.00 - 10.15
- Arrival of Guests at Fall Creek® Driesvenplant B.V. Doctor Droesenweg 4 5964 ND Meterik, NL

- 10.15 - 10.30
- Welcome Drink at Fall Creek® Nursery
- 10.30 - 10.45
- Walk to Demo Field
- 10.45 - 12.00
- Tour of the Fall Creek® Demo Field guided by our R&D Team Highlight: New SEKOYA® Variety 'FC13-113'
- 12.00 - 12.15
- Return to Fall Creek® Nursery
- 12.15 - 12.45
- Blind Tasting & Unveiling Fall Creek®
Commercial Varieties, SEKOYA® and Stage 5 Selections
- Blind Tasting & Unveiling Fall Creek®
- 12.45 - 13.15
- Lunch
- 13.15 - 14.00
- SEKOYA® Presentations:
- Welcome & Update on SEKOYA®
- ‘Lokal – genial!’ – Various perspectives on growth driver ‘local for local’
(Guest Speaker: Jan Doldersum, Manager Chain & Retail – Rijk Zwaan) - Official Introduction of the NEW 'FC13-113' Variety
- Machine Harvesting will change the landscape soon
- SEKOYA® Presentations:
- 14.00 - 14.30
- LIVIE™ Presentations:
- Importance of Fruit Branding
- Current status in Europe
- New POS Materials
- LIVIE™ Presentations:
- 14.30 - 14.45
- Sharing of Blind Tasting Results
- 14.45 - 15.00
- Thank you!
- 15.00 - 15.30
- Tapas & Drinks
Travel Recommendations:
Meterik is very close to Venlo, Netherlands.
AIRPORTS (ca. 45 min transit by train):
- Eindhoven, Netherlands (close train station with connection to Horst)
- Dusseldorf, Germany
- Weeze (Ryanair), Germany
- Amsterdam, Netherlands (ca. 2 hour transit by train)
HOTELS:
- https://www.graafterhorst.nl/en (ca. 5 min from nursery) – location of SEKOYA® Reception Dinner
- https://www.parkhotelhorst.nl (ca. 5 min from nursery)
- www.nobis.nl (ca. 20 min from nursery)
- https://www.asteria.nl (ca. 20 min from nursery)
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