SEKOYA^® Field & Forum 
Meterik, Netherlands
July 18

Agenda:

17 July – SEKOYA^® Reception

• 19.00 – 22.00
  • Privat event at: Graaf ter Horst Kasteellaan 1 5961 BW Horst Netherlands

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18 July – SEKOYA^® Field & Forum

• 10.00 – 10.15
  • Arrival of Guests at Fall Creek^® Driesvenplant B.V. Doctor Droesenweg 4 5964 ND Meterik, NL

• 10.15 – 10.30
  • Welcome Drink at Fall Creek^® Nursery

• 10.30 – 10.45
  • Walk to Demo Field

• 10.45 – 12.00
  • Tour of the Fall Creek^® Demo Field guided by our R&D Team Highlight: New SEKOYA^® Variety ‘FC13-113’

• 12.00 – 12.15
  • Return to Fall Creek^® Nursery

• 12.15 – 12.45
  • Blind Tasting & Unveiling Fall Creek^®
    Commercial Varieties, SEKOYA^® and Stage 5 Selections

• 12.45 – 13.15
  • Lunch

• 13.15 – 14.00
  • SEKOYA^® Presentations:
    • Welcome & Update on SEKOYA^®
    • ‘Lokal – genial!’ – Various perspectives on growth driver ‘local for local’
      (Guest Speaker: Jan Doldersum, Manager Chain & Retail – Rijk Zwaan)
    • Official Introduction of the NEW ‘FC13-113’ Variety
    • Machine Harvesting will change the landscape soon

• 14.00 – 14.30
  • LIVIE™ Presentations:
    • Importance of Fruit Branding
    • Current status in Europe
    • New POS Materials

• 14.30 – 14.45
  • Sharing of Blind Tasting Results

• 14.45 – 15.00
  • Thank you!

• 15.00 – 15.30
  • Tapas & Drinks

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Travel Recommendations:

Meterik is very close to Venlo, Netherlands.