SEKOYA™ Field & Forum 
Meterik, Netherlands
July 18

Agenda:

17 July - SEKOYA™ Reception

• 19.00 - 22.00
  • Privat event at: Graaf ter Horst Kasteellaan 1 5961 BW Horst Netherlands

18 July - SEKOYA™ Field & Forum

• 10.00 - 10.15
  • Arrival of Guests at Fall Creek^® Driesvenplant B.V. Doctor Droesenweg 4 5964 ND Meterik, NL

• 10.15 - 10.30
  • Welcome Drink at Fall Creek^® Nursery

• 10.30 - 10.45
  • Walk to Demo Field

• 10.45 - 12.00
  • Tour of the Fall Creek^® Demo Field guided by our R&D Team Highlight: New SEKOYA™ Variety 'FC13-113'

• 12.00 - 12.15
  • Return to Fall Creek^® Nursery

• 12.15 - 12.45
  • Blind Tasting & Unveiling Fall Creek^®
    Commercial Varieties, SEKOYA^® and Stage 5 Selections

• 12.45 - 13.15
  • Lunch

• 13.15 - 14.00
  • SEKOYA™ Presentations:
    • Welcome & Update on SEKOYA™
    • ‘Lokal – genial!’ – Various perspectives on growth driver ‘local for local’
    • (Guest Speaker: Jan Doldersum, Manager Chain & Retail – Rijk Zwaan)
    • Official Introduction of the NEW 'FC13-113' Variety
    • Machine Harvesting – Performance Demonstration of SEKOYA™ Blueberry Varieties

• 14.00 - 14.30
  • LIVIE™ Presentations:
    • Importance of Fruit Branding
    • Current status in Europe
    • New POS Materials

• 14.30 - 14.45
  • Sharing of Blind Tasting Results

• 14.45 - 15.00
  • Thank you!

• 15.00 - 15.30
  • Tapas & Drinks

Travel Recommendations:

Meterik is very close to Venlo, Netherlands.