SEKOYA® Field & Forum 
Meterik, Netherlands
July 18

Agenda:

17 July – SEKOYA® Reception

  • 19.00 – 22.00

18 July – SEKOYA® Field & Forum

  • 10.15 – 10.30
    • Welcome Drink at Fall Creek® Nursery

  • 10.30 – 10.45
    • Walk to Demo Field

  • 10.45 – 12.00
    • Tour of the Fall Creek® Demo Field guided by our R&D Team Highlight: New SEKOYA® Variety ‘FC13-113’

  • 12.00 – 12.15
    • Return to Fall Creek® Nursery

  • 12.15 – 12.45
    • Blind Tasting & Unveiling Fall Creek®
      Commercial Varieties, SEKOYA® and Stage 5 Selections

  • 12.45 – 13.15
    • Lunch

  • 13.15 – 14.00
    • SEKOYA® Presentations:
      • Welcome & Update on SEKOYA®
      • ‘Lokal – genial!’ – Various perspectives on growth driver ‘local for local’
        (Guest Speaker: Jan Doldersum, Manager Chain & Retail – Rijk Zwaan)
      • Official Introduction of the NEW ‘FC13-113’ Variety
      • Machine Harvesting will change the landscape soon

  • 14.00 – 14.30
    • LIVIE™ Presentations:
      • Importance of Fruit Branding
      • Current status in Europe
      • New POS Materials

  • 14.30 – 14.45
    • Sharing of Blind Tasting Results

  • 14.45 – 15.00
    • Thank you!

  • 15.00 – 15.30
    • Tapas & Drinks

Travel Recommendations:

Meterik is very close to Venlo, Netherlands.

AIRPORTS (ca. 45 min transit by train):

  • Eindhoven, Netherlands (close train station with connection to Horst)
  • Dusseldorf, Germany
  • Weeze (Ryanair), Germany
  • Amsterdam, Netherlands (ca. 2 hour transit by train)

HOTELS:

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